At the beginning, I worked from the Media Campaign and its adaptation into Visual Merchandising showcases and Christmas stores fronts. I keep the main visual elements in mind, think about which one is the most efficient to make the brand different from one's competitors and which one is the most relevant according to the brand identity. At this moment begins my brainstorm and design moment.
In doing so, I interprete the work of Media and Visual Merchandising in order to create various visual elements as for instance, hotspots scenographies, food designs, floral designs, client & influencors experiences, giftings and so on.
